Play Nicely were recommend by Aardman Digital to the BBC to develop a video sequence that would clearly illustrate a proposed online application for creating playlists of BBC content.
Play Nicely was henceforth responsible for designing the iPlayList application interface and animating its functionality to the provided audio narration. The resulting three minute video was used as an effective means of explaining the concept to the target audience of the pitch.
The aim of the iPlayList concept is for ‘life-long learners’ to develop key media literacy skills, by explore the BBC archives and create unique content sequences with added titles, to be shared with others and played back online as one continuous film.
- Illustration and design
- After Effects