Play Nicely Ltd

Graft, Design & Technology

Nike BoxPark


Nike required an AR tool to be used in their exclusive ‘Future Concept’ store at BoxPark in Shoreditch, with the goal of engaging customers and explaining the functionality and technology of their shoes.

We created an app using String technology, tailored to three different shoes. The app shows an interactive 3D model, an exploded view with feature labels and an animation of the chosen product. Using gestures such as pinching, swiping, dragging and tapping, the salespersons are able to show customers the features of the shoe in an exciting and dynamic way. The 3D shoe fly-around led to further content in the form of video, text and animated content, all keeping the customer surprised and informed on the details of the Nike brand.