Play Nicely Ltd

Graft, Design & Technology

PlayStation®Move AR iOS

Fluid Design / Sony Entertainment Europe

To help launch their PlayStation® Move Media Kit, Fluid in conjunction with Sony Entertainment Europe asked us to create a rich, high quality mobile based AR experience.
Extending the idea that PlayStation® Move will bring your living room to life, we designed an iPhone app that brought to life a suite of 3D living rooms onto the printed lid of the box.
In this AR environment, users could cycle through a series of PlayStation® Move-related games, customise the furnishings in their room and watch a full-screen introduction video to PlayStation®Move.

View Project